Market Research & Consumer Insights Officer
by V-Guard Industries Ltd in Ernakulam / Kochi/ Cochin
Experience:
4 to 7 yrs. Posted on: 23 Oct.
Manage the process from developing and delivering test methodology,
Identification of information gaps & insufficiently utilised information,
Drive data extraction, analysis and synthesis that focuses on strategic priorities
Coordinate and ensure timely report findings, and ensure reports accurately reflect the feedback from customers and are simple to understand.
Focus the Marketing Research Plans on key business objectives to ensure studies are executed as planned,
Build databank of data and information about the Consumer; as a strong base to develop understanding which will lead to insight generation
Recommend strategic solutions for continuing portfolio development
Track and monitor trends (amongst others): social, demographic, consumer or related
Identification of information gaps & insufficiently utilised information,
Drive data extraction, analysis and synthesis that focuses on strategic priorities
Coordinate and ensure timely report findings, and ensure reports accurately reflect the feedback from customers and are simple to understand.
Focus the Marketing Research Plans on key business objectives to ensure studies are executed as planned,
Build databank of data and information about the Consumer; as a strong base to develop understanding which will lead to insight generation
Recommend strategic solutions for continuing portfolio development
Track and monitor trends (amongst others): social, demographic, consumer or related
Industry:
FMCG, Foods, Beverage
Functional Area:
Strategy, Management Consulting, Corporate Planning
Role Category:
Corporate Planning/ Consulting/ Strategy
Role:
Research Associate
Keyskills:
Qualifications in Marketing / business / psychology / sociology including quantitative modules
Desired Candidate Profile
Education:
(UG - B.Com - Commerce)
AND
(PG - MBA/PGDM - Any Specialization)
AND
( Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required)
Please refer to the Job description above
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