3 - 7 Years
Trivandrum
Rupees 3,50,000 - 8,50,000
Best in the industry
UG - Any Graduate - Any Specialization,Graduation Not Required PG - Any PG Course - Any Specialization,Post Graduation Not Required
IT-Software/ Software Services
IT/Technical Content Developer
E-Commerce, Internet Technologies
04 Feb
Desired Candidate Profile
• The purpose of this position is to directly contribute to sales support activities, including marketing programs and social media , that build the sales pipeline and generate leads for our direct sales force. Responsible for day-to-day marketing activities to be in-line with overall marketing strategy. Work closely with sales, product management and, the executive team, as well as partners and customers to implement marketing programs that produce results.
• Digital Marketing (Reaching out to bloggers and sites)
* Promotions (for our brand clients and our own brands)
* Idea Generation/Strategy (Daily Ideas and Implementation)
* Internet Research Work
* Should be able to organize and improve web-marketing initiatives & content development using creative content writing
* Good written and verbal communication skills are must.
To conduct keyword, market and competitor research and analysis, using industry tools
• Plan on-page and off-page optimisation strategies to achieve high rankings in search engine results pages and increase relevant organic traffic
• Regularly measure the effectiveness of SEO campaigns by interpreting metrics via SEO tools and the intelligent use of web analytics
• Develop and implement a programme of link building activity
• Research and develop ideas for content generation, as well as seeding and submission of the content to relevant sources.
• Plan and implement social media strategies
Job Description
Hands-on coordination, production and implementation for various lead generation and marketing projects, including:
• Recommend and execute social media strategies that help achieve overall marketing objectives and drive revenue
• Execute SEO strategy, including content generation, link building, and site optimization. Track, optimize, and report on SEO performance to the executive team.
• Event planning and logistics - trade shows, seminars, webinars, etc.
• Copy Writing – Sales and corporate collateral, as well as corporate web site content
• Sales Support – video customer testimonials, marketing materials and Technology Showcases
• Database and list maintenance - ongoing prospect list management to complement existing database
• Public relations - pitch concepts, press release development, media outreach, social media monitoring and participation
• Marketing metrics - data collection, tracking and analysis of marketing results
• Identifying and pursuing emerging technologies, platforms, and marketing opportunities
Company Profile
McFadyen Consulting is a rapidly growing multi-national firm headquartered in USA with an offshore development center at Technopark Trivandrum, Kerala. We have been providing full lifecycle implementation services for large-scale IT solutions integration for nineteen years. The organization combines industry best practice experience, technology expertise, and visionary strategy to create market leadership and solve critical business needs for clients.Our solutions include B2C/B2B e-Commerce, portals, e-CRM, content management, ERP/CRM integrations and electronic workflow automation. We are an established, growing, and financially stable company with a long history of satisfied clients that range from Fortune 500 organizations to dynamic young companies seeking differentiation online.
Contact Details
McFadyen Consulting
Abhilash Jayapal
McFadyen Consulting
421 Nila Technopark
THIRUVANANTHAPURAM,Kerala,India 695581
91-471-2700992
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